since 1976
since 1976
PROTON has strengthened the international presence of its electric vehicle business with the launch of the Proton e.MAS 5 in Singapore. Introduced by PROTON's Singapore distributor, VINCAR Group, the model is the second Proton e.MAS vehicle already launched in the island nation, following the debut of the Proton e.MAS 7 last year, and marks another milestone in the national carmaker's regional expansion.
"Expanding the Proton e.MAS model lineup in Singapore showcasing PROTON’s determination to excel in PROTON's export journey and demonstrates the growing confidence in Malaysian automotive products beyond our borders," said Edmund Lim Meng Thong, Chief Executive Officer of Proton International Corporation.
"The introduction of the Proton e.MAS 5 follows the encouraging reception received by the Proton e.MAS 7 and reflects our long-term commitment to building export volume to meet our long-term goals. It also positions PROTON as a brand that is able to offer products that combine advanced technology, safety and value to a regional audience, opening the doors to further expanding our reach."
Working towards achievements beyond sales numbers
Singapore represents one of Southeast Asia's most competitive automotive markets and serves as an important showcase for automotive brands looking to establish a presence in the region. Successfully expanding the Proton e.MAS range there demonstrates PROTON's growing capability to compete in markets with discerning consumers and mature EV ecosystems.
The launch also underlines the increasingly important role of Proton e.MAS within the wider PROTON business. Beyond supporting Malaysia's transition towards low-carbon mobility, the brand has become a key driver of the company's international growth strategy by opening new export opportunities for Malaysian-developed mobility solutions.
"PROTON’s ambition extends beyond just exporting vehicles," added Edmund Lim. "We are building a sustainable regional business centred on strong partnerships, excellent customer ownership experiences and products that meet the mobility needs of each market. Every new market entered by PROTON strengthens the brand internationally and supports Malaysia's aspirations to become a recognised player in the future mobility industry."
Malaysia’s most popular EV model and accepted globally
The arrival of the Proton e.MAS 5 in Singapore builds on the success of a vehicle that has already earned widespread international recognition. Together with its Geely equivalent, the model has recorded cumulative global sales exceeding 610,000 units, reflecting strong customer acceptance across multiple markets. Combined with the Proton e.MAS 5's position as Malaysia's best-selling EV, the achievement highlights PROTON's ability to leverage a globally proven platform while expanding the reach of Malaysian automotive products into regional export markets.
Aside from the strong product proposition, Buyers of the Proton e.MAS 5 in Singapore will enjoy a range of benefits, including charging credit, S$5,000 ownership benefits, zero downpayment, a 10-year battery warranty, cross-border warranty, and complimentary Malaysia-Singapore data roaming.
